Italy’s antitrust agency has fined Apple and Amazon more than €200 million ($225 million) for cooperating to restrict competition in the sale of branded…
The Italian antitrust agency has fined Apple and Amazon more than €200 million ($225 million) for cooperating to restrict competition in the sale of Apple- and Beats-branded products, in breach of European Union rules.
An investigation found that clauses in a 2018 agreement between the two tech giants limited access to the Italian Amazon sales platform to select retailers, the Italian Competition Authority said Tuesday.
The agency imposed a €124.5 million ($151.32 million) fine on Apple and a €68.7 million ($77.29 million) fine on Amazon. It also ordered them to end the restrictions and give access to the marketing firms on a non-discriminatory basis.
The two companies said they would appeal the decision.
The proposed fine is disproportionate and unjustified, Amazon said. We reject the ICA’s suggestion that Amazon benefits by excluding sellers from our store, given that our business model depends on its success.
Apple said it respects the Italian Competition Authority, but believes it has done nothing wrong.”
Apple said that partnering with selected vendors contributes to customer safety because it ensures that the products are authentic.
Non-genuine products offer an inferior experience and can often be dangerous,” Apple said. To ensure that our customers purchase genuine products, we work closely with our reseller partners and have dedicated teams of experts around the world who work with law enforcement, customs and retailers to ensure that only genuine Apple products are sold.