Popular launches “We follow your rhythm” with Tommy Torres and Cucco Pena

Popular launches “We follow your rhythm” with Tommy Torres and Cucco Pena

Puerto Rico is characterized by being a global platform for musical talentwhere the variety of rhythms and genres are representative of its cultural wealth. With this in mind, Popular announced today its new campaign “We follow your rhythm.”

In this route, that analogy of music is used as an anchor to present how each person is different and how the institution adapts to them with banking alternatives.

“For the past 130 years Popular has evolved with cultural, social and economic changes to ensure it serves optimally and efficiently. We have always moved at the pace of our clients, understanding their preferences and constantly transforming our offering to meet their needs and so they can carry out their transactions in an agile and simple way,” said Ignacio Alvarez, president and CEO of Popular.

The effort was developed by the RosadoToledo& agency and recorded by the Metropolis production house, with the participation of multiple employees and local musicians, including the maestro Angel “Cucco” Penafor composition and arrangement, who, together with students from musical programs at the Popular Bank Foundation and the Arturo Somohano Philharmonic Orchestra They give musical life to this campaign. In the digital part, we have the agency Contactica.

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