Last Sunday’s Super Bowl, which the Kansas City Chiefs won 25-22 against the San Francisco 49ers with Taylor Swift as a star in the stands, It had an audience of 123.4 million viewerswhich is a new record for a television broadcast in US history.
The previous record was held by last year’s Super Bowl, in which the Chiefs were also crowned, but on that occasion against the Philadelphia Eagles. That match brought together 115.1 million viewers.
The 2024 Super Bowl would only be ahead of the Apollo 11 moon landing in 1969, which had an estimated audience of between 125 and 150 million people in the US.
However, and apart from the fact that in this case these are only estimates, the arrival of human beings to the Moon was seen through different channels, so the comparison with the 2024 Super Bowl, which in the US. aired exclusively on CBS and its complementary platforms and channels, it would not be very accurate.
Data from Nielsen Fast National and Adobe Analytics, released by the NFL this Monday in a statement, reflected that 120 million people watched the game on CBS.
The rest enjoyed it through Paramount+, Nickelodeon, Univision, CBS Sports and NFL+. Specifically, the 2.2 million who watched it on Univision was a record for a Super Bowl on a Spanish-language network.
Allegiant Stadium in Las Vegas (USA) witnessed the second straight title for the team dynasty led by Patrick Mahomes and its third ring in the last five years.
The final, which was resolved in overtime, also had the incentive of having Taylor Swift in the audience, whose highly-publicized romance with Travis Kelce, a Chiefs player, has been one of the great stories of the NFL this season. .
One of the images of the night was the long hug between Swift and Kelce on the grass of the city’s stadium at the game after Kansas City’s victory.
1 / 13 | Photos: This is how Usher turned on his long-awaited halftime show at the Super Bowl. Usher appeared at Allegiant Stadium in Las Vegas for the NFL Super Bowl 58 halftime show between the San Francisco 49ers and the Kansas City Chiefs. -Steve Luciano
Since they made their relationship official, NFL cameras and fans have constantly looked for the singer in the stands cheering on her boyfriend at every game.
Usher was the star of the intermission show and had special guests Alicia Keys, HER, Ludacris, Lil Jon and will.i.am.
As for advertisements, seven million dollars for a commercial of only 30 seconds was the exclusive fee to appear on the most watched television showcase in the world.
Lionel Messi, Beyonce, Jennifer Lopez, Ben Affleck and Arnold Schwarzenegger were some of the most notable stars in the commercials.
1 / 23 | PHOTOS: Taylor Swift enjoys the Super Bowl. The singer arrived at Allegiant Stadium in Las Vegas accompanied by actress Blake Lively and rapper Ice Spice to watch her boyfriend Travis Kelce, a Kansas City Chiefs footballer, play. – The Associated Press